How to Choose the Right Website Design Package for Your Business

Choosing a website design package should feel exciting, not overwhelming. The right package gives you a site that truly feels ‘like you’, fits your budget, and leaves you confident about editing and managing it yourself.

With StyleCloud, you’ll never get a site you’re afraid to touch. Every package includes training and tools so you can edit content, add new pages, and expand your site using the StyleCloud library of 450+ layouts. 

Whether you’re a photographer or creative entrepreneur, we’ll make sure you’ll have a stylish website that grows with you. In preparation for any redesign, you might also want to read our guide to preparing to work with a website designer.

In this guide, we’ll walk you through:

• How to clarify your goals before comparing web design packages
• What’s included in every StyleCloud website
• The differences between Basic, Advanced, Pro, and Custom Build options
• A quick quiz to help you choose the right package for your business
  

1. Start With Your Goals

Before you compare prices, it’s worth getting clear on what you need your website to do right now and in the near future.

Ask yourself:

• Do you need to launch quickly with the essentials?
  A homepage, services page, and contact form might be all you need to get going.
  
• Are you rebranding or need a serious website upgrade?
  If you’ve outgrown your old site, you may need more pages for storytelling, blogging, testimonials, or galleries.
  
• Do you want a tailored, custom design?
  If you’re ready for a one-of-a-kind look that elevates your brand, you’ll want a package with more custom design from our pro team built in.
  

The cost of a web design package really comes down to three things: how many pages you need, how unique you want your design to be, and how hands-on you’d like to be with the build. 

Some clients love starting with templates they can easily duplicate, while others prefer more done-for-you pages and design direction from day one. Both approaches work – it’s just about choosing the balance that feels right for you.

2. What’s Included in Every StyleCloud Package

Whichever package you choose, you’ll get all the essentials that make a photography or creative website both beautiful and practical:

• Professional design with personality
  Conversion-focused layouts designed to showcase your work and attract clients.
  
• Mobile-ready and SEO-friendly
  Every site is optimised for speed, search engines, and all devices.
  
• Confidence to manage your own content
  We provide training and create key page templates so you can duplicate, re-purpose, and grow your site with ease.
  
• The StyleCloud library
  Access 450+ versatile page sections to expand or refresh your site whenever you need.
  
• Training & support
  Step-by-step guidance so you know exactly how to edit, update, and manage your website.
  

3. The Packages Explained

Basic Package — $999

Who it’s for:
Perfect for small businesses and photographers starting out who want a stylish site with just the essentials and/or are prepared to add additional pages themselves.

What you get:
5 pages of your choice (usually Home, About, Services, Contact & Blog). 

We use a StyleCloud theme or layouts from the StyleCloud library and add your existing fonts, colours and brand components.
You can then grown your site using the StyleCloud library yourself,  ensuring your “basic” site can keep expanding without limits.

Sites built by StyleCloud with the Basic Package:

Advanced Package — $1,999

Who it’s for:
Ideal for growing businesses who want more pages, more customisation, and extra training time.

What you get:
10 pages of your choice (think testimonials, sales pages, multiple portfolios) and more tailored design details that align with your brand.

You’ll also get more extensive training and VIP speed optimisation.

Sites built by StyleCloud with the Advanced Package:

Pro Package — $4,499

Who it’s for:
Designed for established photographers and creative entrepreneurs who want a strategic, conversion-driven site, with a custom feel.

What you get:
15 pages of your choice with a completely custom home page. Your inner pages will be created using the StyleCloud library but with semi-custom styling throughout. 

We’ll take you through our signature design process, with a deep dive into your visual inspiration and follow that with mood board generation and your custom home page built out in Figma for you to give feedback before we build. It’s a fun, interactive and inspiring process. You can read about the pre-project creative process here.

Sites built by StyleCloud with the Pro Package:

4. When a Custom Build Makes Sense

If you’re an established photographer, there comes a time when a standard package doesn’t quite capture your brand. You’ve built a reputation and now you want a website that’s as distinctive as your work.

Starting at $8,000, a Custom Build is completely tailored to your goals, with unique site architecture, design, and strategy to attract your dream clients.

If you’re also an educator, we can integrate a store or course platform into your site, so you can sell digital products, workshops, or online courses seamlessly.

And because every custom build is still powered by StyleCloud, you keep the same easy editing experience and the confidence to manage your own content.

Custom Sites built by StyleCloud:

5. Add-Ons That Boost Your Setup

Sometimes you don’t need a whole website package, but more of a helping hand.
Enhance your package with optional extras:

• Demo Setup — $499: We’ll install your starter site so you can start editing right away.
  
• VIP Session — $699: A focused build session with us to accelerate your launch.
  
• Speed Optimisation — $799: Fine-tuned performance for a lightning-fast website.
  
• Branding, Copywriting & Extra Pages: Done-for-you creative support when you need it.
  

These extras save time, remove roadblocks, and give your site an edge.

6. How to Choose the Right Package for You

Still not sure which package to pick? Ask yourself:

1. How many pages do you need right now?
   
   • Just a handful → Basic
   • A fuller story with blog or categories → Advanced
   • A polished, large-scale site → Pro or Custom
     
2. How much design input do you want?
   
   • Templates with light customisation → Basic or Advanced
   • Unique, one-of-a-kind look → Pro or Custom Build
     
3. How hands-on do you want to be?
   
   • Happy to duplicate templates and DIY → Basic or Advanced
   • Prefer more done-for-you elements → Pro or Custom

Still not sure? Take our quick quiz.

6. About the StyleCloud Design Team

We’re a small but mighty team. I (Melissa) head up the creative side with my co-founder George, who used to run the general operations and design team over at Flothemes.

Around us, we’ve got a handful of brilliant WordPress designers who know the platform inside out. Between us, we’ve built hundreds of sites for photographers and creatives, so you can be sure your project’s in experienced hands.

Keen to chat about your site? Book a free strategy call with George now.